"The Creative Super X-Fi Amp is a glimpse into this headphone holography technology that works really well and is truly magical."
— Trevor Tan, Straits Times, Deputy Tech Editor
Super X-Fi brings the magic of holography into audio, for headphones.
Imagine capturing the listening experience of a high-end multi-speaker system in a professional studio, and recreating the same expansive experience - with the original depth, detail, realism, and immersiveness – in your headphones.
By mapping the listener’s head and ear shape, and transforming audio based on those parameters via Super X-Fi technology, audio is experienced as though it is coming from outside of the headphones - and the headphones disappear.
Think of the magic of holography, but for audio, and for headphones. Super X-Fi Headphone Holography is real and is now.
This is the holy grail of headphone audio.
FOR MANY DECADES, since the invention of headphones, there has been an unending quest for the holy grail of headphone audio. The challenge has been to make headphones sound as natural as what we experience in the real world around us, rather than sound confined inside our heads unnaturally. We started this pursuit more than twenty years ago, with the dream to bring this life-changing experience to the world. Through the years of this quest, involving countless seemingly insurmountable challenges and dead-ends, we’ve finally found SUPER X-FI!
Using the synthesized map, Super X-Fi recreates the natural expansive audio soundstage, for headphones, to give a magical listening experience custom made to each individual’s unique physique.
GAME-CHANGING SUPER X-FI BLOWS THE MINDS OF EXPERT REVIEWERS, BAGS PRESTIGIOUS AVS FORUM BEST OF CES AWARD 2018
On its maiden outing at the world’s largest consumer electronics show in Las Vegas in 2018, Creative’s all-new Super X-Fi technology won the prestigious AVS Forum Best of CES 2018 Award.
“Super X-Fi has been a dream of mine since the 1990s, and has taken over twenty years of engineering sweat, tears and grit to realize this feat. And now to see how many have been blown away by its magical performance is something truly fulfilling for me on a personal level. I’ve never been so excited before in my whole life. As the creator of the Sound Blaster, which has sold over 400 million units worldwide, the excitement that I felt then doesn’t even come close to what I feel now with Super X-Fi. What we are seeing here is life-changing.
We are on the verge of a universal game-changer in the way people experience audio in their headphones, where the audio experience is so expansive, immersive, and life-like, that it’ll be the new norm of headphone-listening. Once you experience Super X-Fi, you won’t want to go back to the old headphone experience. It’s like after watching color on TV, you won’t want to go back to black-and-white!
This is the ‘Holy Grail’ of headphone audio which the whole industry has been searching for. I believe this is what every headphone should sound like. This paradigm shift will elevate mankind’s appreciation of audio through this gift we call Super X-Fi.”
Sim Wong Hoo
Creator of Super X-Fi and Sound Blaster,
CEO of Creative Technology
P.S. Great news! We’ve just received two more awards!
Creative, with its Super X-Fi technology, won the WIPO IP Enterprise Trophy for the MOST OUTSTANDING OVERALL IP CHAMPION. WIPO is the World Intellectual Property Organization - the IP agency of the United Nations.
The IPOS Award for IP Champions - MOST INNOVATIVE is awarded to Creative for creating new products, services, or solutions that others have not thought of, specifically for its Super X-Fi technology that could be a game-changer for the headphone industry. IPOS is the Intellectual Property Office of Singapore.
“Humanity reached the peak in its appreciation for music with the creation of professional orchestras playing live in large sophisticated musical halls. This produces music of the purest fidelity - the holy grail of audio. People had to resort to using multiple speakers to try to recreate this same natural sound. When they tried to do the same for headphones, all they got was sound that was unnaturally constricted and congested.
Super X-Fi is a new renaissance in headphone audio; a technology where the science of sound brings the human listening experience with headphones to a whole enlightened level of realism, so amazing, it’ll be akin to magic. Super X-Fi is like capturing lightning in a bottle. We have found the holy grail of headphone audio, making headphones sound as good as the real thing!”
Lee Teck Chee
Chief Architect and Inventor of Super X-Fi
What the F***?!! . . . It was really something else I think, all of us, there was a collective gasp when the technology was demonstrated to us . . . its feels like big leap forward
Creative’s new Super X-Fi audio tech is FRIGGING MIND -BLOWING. The company known for Soundblaster finally has a new killer product, and you’ll probably want one too.
The device also made straightforward stereo music tracks sound MAGICAL, as if you were in the room with the musicians playing live.
I had a listen and was left amazed. Super X-Fi showed a lot of promise.
(Using Super X-Fi) I heard game clips and it was insanely effective. INSANE.
.. no one in the industry could solve this decade’s-long problem. Creative’s Super X-Fi could be the game changer.
Hands down, this was the best demo of CES—and it’s the product I’m most looking forward to reviewing this year.
Creative has the demo to beat at this year’s CES. The company is showing an early prototype of a product it calls Super X-Fi Headphone Audio. And it blew my mind.
Creative … looks to have finally cracked the issue of fitting full sized speakers into a pair of portable cans... I heard it through the earphones in exactly the same way I heard it via the speakers, and it was nothing short of AMAZING.
The Atmos system used by Creative featured ELAC Uni-Fi speakers and physical height channels (not reflected sound) and it was well-tuned. So, getting the headphones experience to come close to real Atmos surround-sound with a system that is mass-marketable is a commendable feat, enough to justify a Best of CES 2018 award.” “it really bring the sound outside of your head and it does sound like the real stereo system ...to bring this to a dongle that would just work with any headphones and be super affordable, that’s really the HOLY GRAIL of headphone processing technology.
I could not believe how separation came out of an old set of headphones, and then all the mid-tones and highs came out like someone pulled the drapes open, it was an amazing experience totally! I’ve been in the business for 40 years, and that’s some of the best sound I’ve heard. And for the price point you’re going to sell it for, IT’S OBSCENE.
I just finished the best demo of the show. It’s not a curved TV, it’s not 8K, it is, wait for it, Creative Lab’s new Super X-Fi technology...And it just floors you ... it’s gonna be a steal at US$150.
Well the fact that it’s going to be everyone’s hands, you know, a product that everyone can afford, and it’s something that is literally going to change the way people listen to things by that one little dongle.
For a while there, I actually thought that the speakers were on, and that there was nothing coming through both cans, until I took them off to hear nothing emanating from the speakers.
This Holographic-Sound Headphone Dongle BLEW MY MIND. This mind-blowing audio technology uses acoustic mapping and holographic sound to create a headphone experience that’s nearly indistinguishable from what you’d get out of a dedicated set of surround speakers.
You can take the headphones off, listening to again; a three— or four—thousand Dolby Atmos system, and put the headphones on, and it will sound just as good. In fact for my ears, I gotta say, it sounded better.
I listened to the demo and it was MIND-BLOWING! The surround sound I heard from the headphone was amazing and I even took the headphones off just to confirm that I wasn’t hearing the sound from the physical surround speakers. Judging from the guests’ reactions, they were equally or almost as impressed as I am.
If you’re curious about what ‘audio holography’ is, Creative Labs has the goods with its Super X-Fi technology. I gave it a good listen at CES 2018, and it sounded glorious! After hearing the results, I was simply blown away. Even with all the audio products I’ve tested over the years, my ears were never subjected to anything quite like this.
During the audition, the Super X-Fi system created a realistic sense of space as I listened to a soundtrack. It took the audio that would have been usually stuck between my ears and projected “outside” the confines of my head. I was able to pinpoint the sound sources in a room as well as gauge the distance between them.
I know, it’s unbelievable that the little ‘dongle’ above can give you sound as good as a 5.1 dolby digital surround sound system (Dolby Atmos 5.1.2), but it absolutely does! If you have never been an audiophile you will be after using this device. Having used the device I finally understood what was meant by flat sound. When the device was turned on it suddenly sounded like I was in the music recording room with the artist.
As an audio engineer I readily claim that most ‘virtual’ surround sound applications are junk— until now. Creative Lab’s Super X-Fi blew me away. The company’s technology makes a stereo headset sound like a surround sound speaker set up in the room with you. This is an important technology used by professional applications, made into an easy-touse consumer product. This demo stole the show for me, and had my colleagues floored as well!
What impresses me the most is how Super X-Fi managed to turn a standard 2.0 music track into a realistic live surround effect, it is done so well that as if the artist is singing RIGHT IN FRONT OF ME and it doesn’t have that fake echo effect that virtual surround sound speakers and headphones tend to produce.